In the middle of 1989, suburban soccer dad Chuck Blazer had just lost his job, had no income, and was struggling with debt.
But he did have a few things going for him: He was audacious, with a keen eye for opportunity; he was a splendid salesman; and he knew a vast amount about the world’s most popular sport. Not the fine points of on-field strategy — he’d never actually played the game — but rather the business of American soccer, which was, back then, woeful. Compared to baseball, basketball, and football, soccer was a starving runt. Multiple professional leagues had flopped. TV networks couldn’t even figure out how to fit commercials into the 90-minute, time-out-free games, and they rarely bothered to broadcast the sport. The United States national team hadn’t qualified for a World Cup in nearly 40 years.
via Mr. Ten Percent: The Man Who Built — And Bilked — American Soccer.
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