Commercial advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror.
“Sometimes we need photography to create a complex interplay between reality and illusion” – Tom Husse.
The concept of young people looking at their future selves in a mirror is a quite frequent motive of various stories. Thus avice versa concept approached by Tom Hussey is a novelty and creates a strong and inspirational statement. The photographer uses soft lightning, dim tones and eloquent surroundings in the pictures to create emotionally moving stories of people.
Novartis “Reflections” Campaign